THE EFFECT OF DATA ANALYTICS ON PUBLIC ACCOUNTING PRACTICES
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- NGN 3000
ABSTRACT: THE EFFECT OF DATA ANALYTICS ON PUBLIC ACCOUNTING PRACTICES
The objectives of this study are to: 1) Investigate how data analytics tools are transforming public accounting practices, 2) Determine the benefits and challenges associated with integrating data analytics into accounting workflows, and 3) Evaluate the impact of data analytics on the accuracy and efficiency of financial reporting. A survey research design is chosen for this study due to its effectiveness in collecting extensive quantitative data from a broad range of public accounting professionals. The sample size is determined to be 350, based on Taro Yamane's formula, ensuring statistical significance with a 95% confidence level and a 5% margin of error. Lagos is selected as the case study location due to its status as a commercial hub with a significant number of accounting firms adopting data analytics. The reliability coefficient score of the survey is 0.87, indicating a high level of consistency. The findings indicate that data analytics significantly enhances the accuracy and efficiency of financial reporting, though challenges such as data security and the need for specialized skills persist. The study recommends that accounting firms invest in data analytics training and robust cybersecurity measures to fully leverage the benefits of data analytics in public accounting practices.
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